TRUpreBoards - SEO Audit report

For EduBrahma Innovations · Prepared by Werbooz · November 2026 · Confidential

This page explains how your website shows up on Google today, what is holding growth back, and what to do next - in plain language. Detailed keyword lists are not on this summary; we maintain those in your Werbooz Google Sheet dashboard.

How to read this (2 minutes)

Section 1 - One-paragraph answer: “Should we invest in SEO?”
Section 2 - Your numbers today, competitor traffic comparison, and proof Google ranks you.
Section 3 - Main problems, in order of importance.
Section 4 - Website check: what is fine vs what must be fixed.
Section 5 - Where new visitors can come from (topic groups only).
Section 6 - Recommended work in three steps (no dates on this page).
Section 7 - What we need from you to start.
Section 8–10 - Full SEO roadmap, what Werbooz does, tools & reporting.

1. Bottom line

What this means: SEO can work for TRUpreBoards. You are not starting from zero.

        Google already puts you at #1 in India for several exam-help topics - even though the site is new and has almost no real backlinks. Traffic is still low because you have few pages compared to competitors and some technical gaps (sitemap, structured data, bad links). Parents mostly search for papers, patterns, and board results, not your product name - so the free content on your site should attract them, then lead to paid mock evaluation.
      

Your product: Students upload a written mock answer sheet; you return a marked report in ~48 hours (from ₹499). Your blog, glossary, knowledge base, and paper library are the main way to get discovered on search.

2. Where you stand on Google today

What this means: The site is visible and trusted for content pages - not yet for the homepage or pricing page.

~34

Ranking keywords - phrases where your site appears in Google results (India). Peers often have thousands.

In top 3 - Strong positions; worth keeping and improving.

~90–100

Organic visits / month - Estimated clicks from Google (Ahrefs). Real numbers come from Search Console once connected.

DR 7

Domain Rating - Ahrefs score for backlink strength. Similar competitors rank well at DR ~16; page count matters more than a huge DR here.

Traffic vs similar competitors (India)

Ahrefs estimates · Nov 2026 · Same niche (Class 10 board prep). Bars scaled to the largest site in this set (~60k visits).

Estimated organic visits / month

supercop.in

~60,000

oswaal360.com

~60,000

ncertkaksha.in

~2,300

trupreboards.com

~95

Ranking keywords on Google (India)

supercop.in

~9,000

oswaal360.com

~8,000

trupreboards.com

~34

Site	DR	Visits / mo	Keywords
supercop.in	16	~60,000	~9,000
oswaal360.com	17	~60,000	~8,000
ncertkaksha.in	0.2	~2,300	-
trupreboards.com	7	~95	~34

What this shows: Peers at similar backlink strength (DR ~16–17) already earn ~600× more estimated organic traffic - mainly because they have far more pages targeting the same parent searches. You are not far behind on DR; you are behind on coverage. None of these competitors sell answer-sheet evaluation - that upside is yours once traffic grows.

Wins today (examples):

#1 for topics like marking scheme, re-evaluation, CBSE paper pattern, chapter-wise Maths weightage.
Those rankings come from glossary / knowledge base / blog pages - not from “buy evaluation” pages.
Visit counts are still small because many parents use broader searches you do not yet target with enough pages.

3. Why traffic is still low (main reasons)

What this means: Fixable issues - not “Google doesn’t like us.”

Wrong entry door. Parents search for sample papers, pre-boards, revaluation help, etc. Very few search “answer sheet evaluation” by name. The site has not yet built enough pages for those searches.
Too few pages vs competitors. You have one main download area and dozens of articles; similar sites have hundreds or thousands of subject/year pages.
Bad backlinks. ~800 linking domains look alarming; almost all are spam. One good link (parent company). Needs disavow + no more paid junk links.
Headlines don’t match searches. Clever taglines are good for branding but Google matches the exact words people type in titles and headings.
Sitemap is incomplete. Google’s map of your site lists ~19 URLs; the live site has 200+. Google may miss or slow-roll new pages.
No structured data. Extra code that helps Google show rich results (FAQ, product, authors). You have the content but not the markup.
PDFs behind a form. Protects leads but makes it harder to rank for “download paper PDF” searches. A mix of open + gated PDFs is a common fix.

4. Website technical check

What this means: The Next.js site is built well; a few items need urgent fix, several need polish.

Good: HTTPS, pages can be indexed, clean URLs, meta descriptions, internal links, author/company info, social preview images.

Improve: Page titles and H1s, content freshness for 2026–27, mobile speed (run PageSpeed test), small copy mismatches on site.

Urgent: Full sitemap, add structured data (JSON-LD), clean up spam backlinks (disavow file).

5. Where growth can come from

What this means: Five topic areas where Indian parents search heavily. Exact search phrases and page briefs are in your Werbooz workbook - not duplicated on this summary page.

Board results & revaluation - Huge spikes after results; guides on photocopy, fees, dates.
Pre-board season - Winter peak; dates, papers, what scores mean.
Sample & previous-year papers - Steady demand; one clear page per subject and year.
Model / topper answer sheets - Only you can show real examiner-style marking.
Syllabus, pattern, marking scheme - You already win some of this; expand per subject.

Intended path: Parent finds article on Google → Uses free paper / guide → Books ₹499 mock evaluation

Comparable sites at similar backlink strength get tens of thousands of visits per month mainly because they have many more landing pages - and none of them sell your evaluation product.

6. Recommended work (three steps)

What this means: Do foundations first, then content, then real-world links. Schedules and effort estimates are shared separately.

Step A - Fix the base

So Google can find and understand every important page.

Complete sitemap + Search Console
Disavow toxic links
Add structured data sitewide
Align titles/headings on key pages
Split paper library into clearer landing pages

Step B - Grow the content library

Match how competitors capture search demand.

More subject/year paper pages
Annotated answer sheet series
Pre-board and revaluation hub pages before each season
Syllabus and marking-scheme pages per subject

Step C - Build real authority

Honest links and mentions - schools, parents, press - not link farms.

Partnerships and PR
Service pages for high-intent searches
Reports: rankings, traffic, mock sales from organic

Season note: Searches peak around pre-boards (winter), board exams (spring), and results/revaluation (spring–summer). Pages need to be live and indexed before each peak - that is a market rhythm, not a delivery timeline on this report.

7. What we need from you

What this means: Without these, progress is slower or guesswork.

Who created the spam links, and confirmation no more are being bought.
Access to Google Search Console and analytics.
Developer contact for sitemap and schema changes.
Agreement to allow at least some open PDFs for SEO where it makes sense.
List of papers you can publish and evaluation capacity in busy seasons.
Permission to use founder/expert names in structured data and outreach.

8. Complete SEO roadmap (how we run it)

What this means: One repeatable path from research to rankings to measurement - same order every month, building on the last.

Discover & benchmark Crawl the site, competitor SERPs, current rankings, and seasonality. Align with your product and paper inventory.
Keyword research (foundation) Cluster demand by topic and intent; map keywords to page types. Briefs stay in our workbook - not shared as a public keyword dump.
Technical SEO Sitemap, indexing, Core Web Vitals, schema, disavow, GSC fixes, crawl budget, Next.js templates.
Page creation & architecture New landing pages, hubs, internal linking, URL structure - sized to how parents actually search.
On-page SEO Titles, H1s, meta, headers, media, FAQ blocks, E-E-A-T - matched to each keyword brief.
AEO & GEO (AI search) Answer-engine optimisation: clear definitions, structured FAQ, quotable facts, entity signals - so Google AI Overviews, Bing Copilot, and other AI surfaces can cite and surface your pages.
Off-page SEO & authority High-quality backlinks (editorial, education, partnerships), digital PR, disavow of toxic links - no spam farms.
Measure, learn, repeat GA4, Clarity, GTM, Search Console, rank tracking - rolled into a monthly Google Sheet dashboard and review call.

9. What Werbooz does for you

What this means: End-to-end SEO ownership - you get execution plus a single place to see progress.

We handle the full stack below. Keyword research drives everything else; technical and content work follow the map; off-page and AEO/GEO layer on top as the site grows.

Primary Keyword research & strategy

India-first demand mapping, difficulty checks, SERP analysis, content briefs, seasonal priorities, and ongoing refresh as boards publish new dates and syllabi.

Technical SEO

Indexing, sitemaps, robots, canonicals, schema (JSON-LD), page speed, mobile CWV, Search Console monitoring, spam link cleanup and disavow.

On-page SEO

Title/meta optimisation, heading structure, internal links, image alt text, FAQ sections, author schema, and conversion-aware copy on money pages.

Page creation & content hubs

Subject/year paper pages, pre-board and revaluation hubs, topper answer series, syllabus and pattern pages - coordinated with your team’s papers and capacity.

Off-page SEO & high-quality backlinks

Editorial links, school and parent-community outreach, education press, founder stories, and partnerships that increase real domain authority - never low-quality link packages.

AEO & GEO (AI visibility)

Structure content for AI answers: direct responses, tables and steps, FAQ schema, entity-rich bios, and monitoring how you appear in AI summaries and alternative search engines.

10. Tools we integrate (advanced when needed)

What this means: Your stack is wired so we see real behaviour, not guesses - set up via GTM where possible for clean, auditable tracking.

Standard setup includes Google Tag Manager as the container; we add GA4, Microsoft Clarity, Search Console, and SEO tools. Extra platforms plug in through the same workflow if the project needs them.

Google Tag Manager Tags & triggers

Google Analytics 4 Traffic & conversions

Microsoft Clarity Heatmaps & recordings

Search Console Impressions & indexing

Ahrefs Keywords & backlinks

Google Sheets Live dashboard

PageSpeed / CWV Performance

More as needed Looker, Ads, CRM, etc.

Month-by-month Google Sheet dashboard

We track everything end to end in one shared workbook your team can open anytime - not buried in email threads.

Analytics: organic sessions, landing pages, events (free paper → signup → mock purchase), sourced from GA4 + GTM.
Search: clicks, impressions, average position, index coverage - from Search Console.
Rankings: priority keyword positions month over month.
Research: new clusters, briefs added, competitor notes, seasonal plan updates.
Deliverables: pages published, on-page changes, technical fixes shipped, backlinks earned (with status).
AEO / GEO: AI overview checks, FAQ/schema updates, pages tuned for answer-style results.
Materials: links to content docs, wireframes, and assets we prepared for your approval.
Monthly summary: what moved, what’s next, decisions needed from your side.

Quick glossary

SEO: Improving your site so more people find it through Google without paying for ads.
Organic visits: People who clicked your site from normal Google results.
Sitemap: A file that lists your URLs for Google - like a table of contents.
Structured data: Hidden labels on pages that tell Google “this is an FAQ / product / article.”
Disavow: Telling Google to ignore links from spam sites that point at you.
Ahrefs / DR: Third-party tool we used for estimates; your own Search Console data is more accurate for your site.
AEO: Answer Engine Optimisation - formatting and structuring pages so AI assistants and featured answers can use your content.
GEO: Generative Engine Optimisation - improving visibility in AI-generated search results and summaries, not only classic blue links.